Realignment of airberlin business model: change to win



  • Focus on hubs in Berlin and Dusseldorf
  • Long-haul expansion
  • Reduced complexity e.g. A330 only at DUS & TXL and only on long-haul flights
  • Leveraging synergies with EAP partner airlines
  • Continue strong presence in PMI


  • Optimization of pricing & revenue management
  • Return based channel strategy
  • Growing in ancillary revenues
  • Focus on profitable long-haul and European high-yield routes
  • Enhance service for all guest on board as well as on the ground


  • Negotiation of contracts jointly with EAP partner airlines
  • Find amicable solutions for employees affected by reduction of headcount
  • Streamlining of inflight product