airberlin share, XETRA: 0.03 EUR, 04/07/18, 07:15 am

Realignment of airberlin business model: change to win


 

NETWORK

  • Focus on hubs in Berlin and Dusseldorf
     
  • Long-haul expansion
     
  • Reduced complexity e.g. A330 only at DUS & TXL and only on long-haul flights
     
  • Leveraging synergies with EAP partner airlines
     
  • Continue strong presence in PMI

REVENUE

  • Optimization of pricing & revenue management
     
  • Return based channel strategy
     
  • Growing in ancillary revenues
     
  • Focus on profitable long-haul and European high-yield routes
     
  • Enhance service for all guest on board as well as on the ground

COSTS

  • Negotiation of contracts jointly with EAP partner airlines
     
  • Find amicable solutions for employees affected by reduction of headcount
     
  • Streamlining of inflight product